Volkswagen Named “Most-Improved Non-Luxury Brand” by J.D. Power
J.D. Power has a lot of sway over the consumer industry, and for good reason. Their guidelines and criteria are strict. Their judgments are recognized commercially and federally. And they’ve named Volkswagen “most-improved non-luxury brand.” So, it’s undeniable that Volkswagen makes good vehicles.
But, just how good are Volkswagen cars?
2019 Volkswagen Model Accolade
The 2019 Volkswagen Jetta was named by US News to be one of the 20 Best 2019 Cars for Teens. It’s one of the most affordable new vehicles, starting at $19,545. Also, it gets great gas mileage (an EPA-estimated 30 / 40 / 35 mpg) and has many standard safety features. Potential customers can expect forward collision warning, automatic emergency braking, blind-spot monitoring, and rear cross-traffic alert. Naturally, higher trims add things like lane departure warning and lane keep assist.
Volkswagen is the “Most-Improved Non-Luxury Brand”
The J.D. Power Sales Satisfaction Index (SSI) Study measures both buyer and rejecter opinions. Volkswagen placed in the top three for non-premium vehicles among buyer satisfaction surveys. The number of buyers who ultimately choose a different brand (rejecters) have declined dramatically, moving the Volkswagen rejecter index from 8th place to 3rd, reflecting improving retention numbers. Overall, Volkswagen moved from its 12th place ranking of non-premium brand to 4th this year, and up to 15th in all brands from last year’s spot of 24th.
Volkswagen Expansion in Electric Vehicle Market
Volkswagen will be selling the ID.3, an all-electric compact, in Europe starting in 2020. They recently announced the invest of $800,000,000 into a facility in Chattanooga, TN, intending to produce the all-electric ID.CROZZ SUV.